Brandhood Podcast with Nathan Shooter
Plan to Create: A lesson on starting projects with Heidi Maree

Plan to Create: A lesson on starting projects with Heidi Maree

October 31, 2016

Plan to Create: A lesson on starting projects with Australian singer-songwriter Heidi Maree.

Do Talk to Strangers: How to Connect with Anyone, Anywhere.

Do Talk to Strangers: How to Connect with Anyone, Anywhere.

October 25, 2016

Do Talk to Strangers: How to Connect with Anyone, Anywhere.

With guest Kerrie Phipps

In previous episodes we've talked about how kick starting an idea is an exciting process. Then the next one focused on how to keep it going when it becomes hard. That’s why this third episode is important; it’s about discovering how connecting with people can unlock incredible value that goes otherwise untapped.
Kerrie Phipps is a connection-master and has a book out called Do Talk to Strangers, and has been on the speaking circuit overseas and throughout Australia. Kerrie’s message focuses on what it means to connect with others authentically.

If we’re honest, it can be really difficult.

The good new is, it doesn’t have to be. Kerrie has been kind enough to provide my blog readers and podcast listeners with 2 valuable resources that provide us with tools to arm ourselves with.


FREE eBook Download

We're giving you a FREE 41-page eBook with Kerrie's ‘ASKING Model’ that we featured in our podcast conversation, containing the 6 Steps to connect with anyone, anywhere.

Oh, and as a bonus, you’ll also receive access to Kerrie’s up-close and personal interview with Janet Beckers about the journey of writing her latest book.

Ready to be equipped and challenged? Click here to download (you’ll need to enter your email address).

7-Day Challenge

  1. What will you do in the next 7 days to push through your social comfort zone?
  2. Will a family member and friend try it with you?
  3. At your next party or event, set a goal to talk to at least 2 new people.
  4. Can you introduce a work colleague to someone you know, but they don't?
  5. Develop your set of 'quality questions' you can use when you connect. Try 3 or 4.
  6. Create a short list of topics that you are knowledgeable on.
  7. Reflect on what you've learned from talking to strangers, that you would have otherwise never learnt!

In all you do, #LiveToAccomplish, N.

Got the Middle Mile Syndrome? Learn to Create, Commit & Complete

Got the Middle Mile Syndrome? Learn to Create, Commit & Complete

October 13, 2016
Got the Middle Mile Syndrome? Learn to Create, Commit & Complete.

Starting something is a rush, yet keeping it going can feel like a drag. I call it the Middle Mile Syndrome, and here's 5 simple ways you can beat it.

You've started, now what?

You’ve turned the shiny doorknob on that freshly painted door, and opened it with gusto - a grand entrance that deserves an applause. But, maybe nobody told you that there could be a long, and sometimes narrow corridor behind it.
We live in a culture that praises the start-ups, but tends to neglect the carry-ons; the ones who chip away faithfully on their idea, long after the crowd has dispersed. 

What is the Middle Mile Syndrome?

The first mile, all of us can do. Going the 2nd mile is about excellence, and enduring the 3rd mile is about persistence. It’s the moment when the Middle Mile Syndrome kicks in. It’s the mile others often don’t see you driving, except perhaps for your nearest and dearest.

So why is it that some us can persist when others succumb? I've strived (and sometimes) struggled to be a person who creates, commits and completes. Anyone who says they've mastered all of these, probably doesn't have a pulse.

Keep Going.

You’re still reading, so maybe you and I aren’t that different. Here’s 5 key things we can both do to master the middle mile.

1 - Take Ownership

Sometimes I need to be reminded that the projects I started were by choice.  When examining progress (or lack thereof) it can be tempting to apportion blame to other people and circumstances. Take responsibility. Take complete ownership of the incomplete.

2 - Recall the Reason

When we start out in life after school, we emerge full of dreams, plans, aspirations and curiosity. As the rhythms of life’s routine set in, we forget about the hopes we once held for ourselves.

Do a quick mind audit by looking at the mental picture we previously held of our future, and then contrasting it with the one we hold now. Are they different? Be reinvigorated by recalling the reason that motivated you to start.

“We keep moving forward, opening new doors, and doing new things, because we're curious and curiosity keeps leading us down new paths.” - Walt Disney

3 - Progress not Pause

Great endeavours aren’t reserved only for the talented, they’re built by the diligent. Pull the veil back on many of society’s geniuses, and you’ll find people who are indeed extraordinary, but who also had a willingness to out-work others. Diligence will help us to progress, rather than pause.

“If people knew how hard I had to work to gain my mastery, it would not seem so wonderful at all.” ― Michelangelo

4 - Choose to Connect

Two of the ways we sometimes struggle to connect are socially and emotionally. 

Living in regional/inland places may have its geographic challenges, but it’s no reason to feel socially disconnected. We live in a global village, where technology bridges the social divide faster and cheaper than ever. 

Do you feel like others just ‘don't get you’? Don't expect everyone to understand the venture you've started, or how it feels to be walking the middle mile. The good news is that there are plenty of people who do! Seek out emotional encouragement by those who have ‘been there, lived that’.

If you truly desire to feel heard and understood by others, push past your comfort zone and choose to connect.

“I define connection as the energy that exists between people when they feel seen, heard, and valued… they derive sustenance and strength from the relationship.” - Brené Brown

5 - Apply Agile Thinking

When the middle mild syndrome sets in, we find ourselves in a rut. This is when agile thinking will keep you moving. I'm a creature of habit, and find it easy to slip into habitual thinking and behaviour.

What can you do to untether yourself from patterns of the past? Push yourself to try new things, experiment and innovate. Even the smallest changes will help you to develop agile thinking.

What's Next?

Now that you've discovered 5 simple ways to beat the middle mile, It's over to you keep up the pace. Like you, I need people who understand my strengths, weaknesses, and what it's like in between. Below are some questions we can ask ourselves, and each other, to be people who create, commit and complete.

Click here for bonus questions!

Copyright 2016 Nathan Shooter
When’s the right time to start a business?

When’s the right time to start a business?

September 29, 2016

Waiting for the perfect time to start your dream business? Give up. (Waiting, that is.)

Since the early days of high school, I knew that traditional employment wouldn’t be the main way I earned a living. Perhaps it was folding socks and undies at my first job aged 14-years-old, that made me think that a regular job wasn’t all that crash hot.

Wider worldview

Fast forward past socks and undies to life beyond high school, I took six weeks unpaid from work, and travelled throughout America in a friend’s band, travelling from LA to New York, and everywhere in between. My twentieth birthday was spent in Seattle, visiting the famous space needle, museums and restaurants that served the biggest meals I’d ever seen.

Travel and worldview are inextricably linked. During our time in the US, I met families in small regional areas where the cinemas closed during the day, to amazing musicians in underground New York jazz clubs. We also met leaders, business people and billionaires who owned private jets. Observing these stark contrasts made me think about my own ability to influence how I earned a living.

Start with what you know

Many in-flight magazines and security checks later, I returned to my home in Dubbo, Australia and developed a plan to go into a business of my own. Returning to original workplace, my spare time quickly became occupied with business books, design magazines, and doing free design jobs. I became obsessed finding a way to turn my natural abilities and talents, into a revenue stream. Starting with what I knew, creativity, seemed to make sense.

By age twenty-one, I launched a business with a laptop, first client and a paid creative project. I was finally in the game - using my skills to pay the bills! When you receive payment for doing something that gives you a sense of joy, while utilising your natural abilities, you know you’re in the right place.

Risk and reward

We all have differing thresholds for risk and reward. After opening a business bank account with $20, a person in a similar business told me there was no market for what I was doing, and that I wouldn't last 6 months. That was 12 years ago. If you're truly ready for the adventures of being self-employed, then you're inviting both risk and reward to be your constant companions.

Are you ready to start? Is now the time?

10 Questions to ask yourself before starting a business:


  1. What abilities do people recognise in me?
  2. What natural talents can I trade on?
  3. What problem could my business solve for people?
  4. Why am I starting a business?
  5. Am I prepared to spend the time and money needed to get it started?
  6. Do I have the energy, people and knowledge I need?
  7. Am I comfortable with risk and reward coexisting?
  8. Who is my competition?
  9. If it doesn’t work out, could I pick myself up and move beyond the setback?
  10. Can I test-run a business idea before quitting my job?
Do all you can to #LiveToAccomplish.
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